Woof Woof!

It seems as if all kinds of businesses can benefit from using social media sites nowadays. A prime example is the Pet Industry, which has benefited most recently from this new form of money-making marketing. Potential customers can now be fully engaged in your company’s offerings via Facebook, Twitter, and cell phone application!

Anyone interested in what they see on their social media pages can subscribe to receive emails to learn about upcoming promotions, dog training classes, and much more.  Pet related business owners can create Facebook fan pages with status updates and polls, as well as Twitter updates and LinkedIn accounts. Some pet owners have even placed webcams in their homes so they can check in on their pets through their computer! Also, applications on cell phones for pet owners, to find the nearest dog park or find pet-friendly restaurants, are now available for convenience.

Positive Impact Partners can help you to achieve this level of social media and technological advancement. No matter what field your business may be in, social media is a proven tool to create awareness of your business. At Positive Impact Partners, we offer free consultations so contact us at 201-939-8601 to advance your company into the future, now!

– Keri Cifelli, Marketing Associate

AIDA

• Awareness
• Interest
• Decision
• Action

These are the main aspects of any good marketing piece, whether it be a post card, letter, business card or even a web site. Create awareness, develop interest, cause decision, initiate action. Every good marketing person or graphic designer needs to know this pattern and use it.

That’s why getting a professional to design your marketing materials, either print or web, or even video/audio, is important. At Positive Impact Partners, we have a staff of professionals with over 100 years of combined experience in our industry and we know how to make you appeal to your buyers. Call us any time for a FREE CONSULTATION at 201-939-8601. Ask for Dave, Keith, or Ed!

– Danielle Fry, Director of Creative Services

Record. Share. Save Life’s Moments.

Positive Impact Partners is at it again! We are staying on top of the Social Media curve and now have our very own Tout account. (click link at left)

Never heard of Tout? Tout is a new Social Media site that allows you to upload 15-second videos. Capture your moment whenever, wherever, and share it on your Tout and other Social Media outlets. In a matter of seconds your Tout, Facebook and Twitter followers will be notified and see the world through your perspective, no matter where they are, in full motion, color and sound.

Positive Impact Partners can create and maintain your Tout account, keeping you ahead of your competitors. Whether posting an event you have filmed or a demo of your services – we can list and market it on Tout! Captured instantly, saved forever.

Positive Impact Partners believes in keeping up to date with all Social Media marketing opportunities so our clients can take advantage the current offerings. We offer free consultations so don’t hesitate to contact us at 201-939-8601 to find out how we can do all your Social Media marketing!

– Michele Mirabelli, Marketing Manager

Social Media Sites Expanding their Levels of Expression

Since the explosion of social media sites such as Myspace and Facebook, competitors have been attempting to develop different types of forums for online users to express themselves. Most recently, Pinterest emerged as an online cork board where members can compile all of their favorite items into one viewing space. These “pin boards” can be organized into specific themes and are then able to be searched and viewed by others, such as a more personalized version of Google. It is meant to connect people by showing similar interests between people. This new form of social media can serve as inspirations for fashion, home decoration, recipes, and events such as weddings, just to name a few. The web site gives off an exclusive feeling by “requesting an invite” to join; this sets it apart from other social media sites which simply require making your own account and joining immediately.

Tumblr is also an online forum that allows its members to express their interests and feelings through pictures, text, music, quotes, links, and video. It differs from other social media sites such as Facebook because users can completely design their individual pages. This form of blogging is seen as the future because of how mainstream sites like Twitter and Facebook have become. However, it is similar to Pinterest because of the levels of creativity involved to participate in the sites; thus only allowing an elite group of people to join.

Positive Impact Partners believe in keeping up to date with all social media sites so that our clients have the best advantages over others. We offer free consultations for all interested parties. Please contact us at 201-939-8601 to find out how we can do all your social media marketing!

– Keri Cifelli, Marketing Associate

 

Eye-Popping News

According to aboutcataractsurgery.com, “Ophthalmologists – Eye Surgeons – who are Cataract Surgeons report that Cataracts have become an increasingly common cause of decreased vision as our population ages and lives longer. In fact eye Cataracts are the leading cause of vision loss among people over 55 and Cataract Surgery with an Intraocular Lens Implant (IOL) is one of the most frequent types of operations performed. This may be a reflection of the changing demographics of our population. In 2006, 80 million “baby boomers” began turning 60 and it is estimated that by 2011 there will be 40 million people above the age of 65 in our population-and by 2020 there will be close to 55 million! In the United States, the incidence of senile Cataract has been reported to be approximately 42% in those aged 52 to 64, 60% in those aged 65 to 74 and 91% in those aged 75 to 85.”

Marano Eye Care is one of our current clients and they provide many services including cataract surgery for patients of all ages. At Positive Impact Partners, we handle and provide services for ads, branding, direct mail, logo design, newsletters, web design, and much more for Marano Eye Care specifically and have had much success promoting their business. We know we could do the same for you, so if you would like to set up a free consultation, please contact us at 201-939-8601.

– Justin P. Jackson, Marketing Associate

Valentines Day Gone Global

Valentine’s Day is here, and with romance and love in the minds of many, people are flooding stores to buy gifts for significant others. In the past, people would venture to local flower shops and jewelry stores to pick out the perfect gift, but with the increase of mass chain corporations, these local “Mom and Pop” shops are seeing less and less clientele.

Online shopping has become forefront in today’s society as these major corporations offer all of their services through the internet. Companies like 1-800-Flowers and Kay Jewelers, with powerful marketing techniques, have cast a shadow on these small stores. Don’t let this happen to you. Be ahead of the competition. Start making your company known. How? Well that’s easy, chose Positive Impact Partners.

At Positive Impact Partners, we understand that it is imperative to market to the right clientele and to research and validate the market before launching a business. We specialize in marketing, advertising, branding, event management, merchandising, as well as print and web design. We have provided marketing solutions for many top Northeastern companies, teams and organizations, and we can do the same for you. We can help you increase your current revenue and provide step-by-step guidance for promoting your business. For a free consultation, call 201-939-0676.

– Megan O’Brien, Marketing Assistant

Getting the Crowd Involved

Have you ever watched a basketball game and wanted to be more than just a spectator? Positive Impact Partners allows you to participate each and every night of a home men’s and women’s basketball game at St. Peter’s College. We all watch professional sports and as much as people come out to the see the teams and to watch a great game, the “in-game promotions” are what helps keep the fans engaged throughout timeouts and halftime.

The staff at PIP provides that same feeling and atmosphere at St. Peter’s home games. These activities keep the fans involved in the game. We give fans a chance to win St.Peter’s gear. Having six contests per game, getting 7-12 people to participate isn’t always easy – but the determined and persistent staff at PIP always finds a way to make these contests enjoyable. Regardless of the game outcome everyone has a chance to be a winner!

If you want that same feeling at your games, we can help! At Positive Impact Partners, we make your crowd come alive. Our consultations are free. Contact us at 201-939-8601 to make each and every game one to remember.

– Chris King, Marketing Associate