Networking is Marketing – Part 3

There are certain etiquettes to learn in order to be a successful in-person networker. It’s rarely about who is in the room, but who THEY know that are your prospective new clients. One networking meeting a year is not going to produce new clients, you have to attend as many as you can, and get known in the local networking arena. People will forget you unless you are in their presence frequently.

Although you need to confidently introduce yourself to those in attendance, don’t interrupt ongoing conversations, it’s just plain rude. Wait patiently to speak with the person you are interested in meeting, even if that means standing on line to do so. Smile, look folks in the eye, and repeat their name when you meet them.

In addition, be professional. Keep your language appropriate. Get known as a really positive, approachable person. People will warm up to you for being so. Speak ill of no one in the group.

Curious people will gather around those who remain positive and calm under pressure, and who resist the herding tendencies of cliques and the less confident attendees.

Wear something memorable, and dress appropriately for the type of group you’re attending. For instance, at a group for the trades, a suit would be off-putting. If meeting executives and sales people, a suit might be necessary. Wear bright-colored article of clothing, a fancy name tag, statement jewelry – anything that will help those you meet remember you.

Don’t forget the most important thing; a firm and welcoming handshake goes a long way. If you’ve never been taught how to shake someone’s hand, ask someone you know who has a good handshake to teach you. There’s nothing more off-putting than a wimpy handshake! Right away the feeling is that the person who gives a weak shake is not assertive enough to act on your behalf as a vendor or provider and gain your best interests. “Weak represents weak” in the mind of the person you’re meeting.

– Danielle Fry, Director of Creative Services

Salute to All Armed Forces

Saturday is a holiday that all Americans know and respect. Armed forces Day is a day to salute all of the men and women that serve in the military. These individuals put their lives on the line every day to help protect this great nation. They might be called upon at a moment’s notice to perform a risky or perilous mission for freedom and country. They train diligently both physically and mentally –  so they will be prepared to prevail in any mission they face.

We thank the Armed Forces for making our nation the way it is today.

– Dan Dedeian, Marketing Associate

Memorial Day Marketing

Fireworks, family gatherings, beach outings, and just the opportunity to sleep in late are just a few of the joys Memorial Day has to offer. Celebrated on Monday May 28^th this year, Memorial Day is not only a day to honor our fallen soldiers, but also marks the beginning of summer. Coupled with this mark comes a long weekend that Americans fill with shopping, vacations, and family barbeques. These activities provide ample opportunities for businesses to expand their client base and get their business names known.

This is where Positive Impact Partners comes into play. We are here to serve you providing outlets to billboards, eye-catching pamphlets, social media, press releases, and much more. We give you the tools you need to expand your reach while continually displaying your message of quality and value. Let us tackle the challenges of getting your company name out there and known. That way, when Memorial Day rolls around you can sit back and relax – assured that all your marketing needs are being met.

Give Positive Impact Partners a call today at 201-939-860 for a FREE consultation and get back to enjoying your long weekends instead of worrying about the reach of your business!

—    Zachary Adamo, Marketing Associate

Networking is Marketing – Part 2

Finding work in a “tricky economy” like this one isn’t easy. It’s takes more effort to get the work that’s out there. You need to hustle and get as close to that line between persistence and annoyance as you can get, without going over it. That’s how assertive and visible you need to be. Most business owners don’t have (or haven’t developed) what it takes – the marketing skills to do this – and they usually give up too quickly. So in a sense, all you have to do to make connections and stay focused.

When you don’t have work, your marketing is your work. Panic will only get in your way. So place your nose directly on the grindstone. Pull out your bravery and use it. For example, if you’re not sure if a networking event will be fruitful, go and see. You don’t have to stay for the whole event. If you’re not sure whether to follow up on a prospect, then do it, even if you think you may be perceived as a pest.

Get the right marketing materials and use them. Is your web site looking updated and professional? Do you have a quick mailer, a leave-behind brochure, an attention-getting business card? Do you leave or hand out something at the network events you attend? If not, call us. We can help you get all the steps in place for you to climb the mountain of prosperity with ease. Positive Impact Partners 201-939-8601.

– Danielle Fry, Director of Creative Services

Networking is Marketing – Part 1

Sure, you’ve attended many local networking events, perhaps even joined your local Chamber of Commerce or other networking “club.” If you’ve gone to one event here or there, you’ve missed the boat. Networking can be your most valuable, and most personal, marketing tool.

In face-to-face networking clubs there is a need to become known and trusted, which takes time and effort. It’s not about the people you meet there; it’s about who THEY know. Business networking, like any other business activity, requires concentrated effort to produce results. If you treat networking like an occasional – or purely social – club, it will not produce good business results.

Business networking requires sustained effort to make things happen. Sustained focused effort does not mean delivering a full-blown sales pitch to every person you meet, or even plastering your brochures all around the room. Sustained focused effort means working hard to become a regular, active and helpful presence in the group and subsequently, establishing relationships.

Build relationships first, your reputation next, and referrals and introductions will follow.

– Danielle Fry, Director of Creative Services

Relax This Summer

With summer quickly approaching, we all have many things to catch up on. Spring cleaning, opening pools, gardening, and finally the opportunity to spend some time with family and friends, to name a few.

Don’t let worrying about your brand and its social media keep you from enjoying your summer activities! Saving you time is one of our missions at Positive Impact Partners. We allow you to have more time, as we specialize in what we do best: growing your reach! We are always available to assist your company with new strategies and marketing ideas, so call us today at 201-939-8601 to let the successful collaboration begin!

 – Keri Cifelli, Marketing Associate

A Hole in One Idea

Golf season is well underway and golf courses are doing whatever they can to attract golfers to their courses. If you are an owner of a course or even a driving range, take advantage of the marketing opportunities of Positive Impact Partners to help you get your golfing destination on the map. Just imagine driving to your course and seeing a billboard reaching high into the sky showing the gorgeous greens and fairways golfers can enjoy.

At PIP, we specialize in Ad Campaign development, buying and placement, copy writing, press releases, signage, billboard design, and much more. For more information on our services, call us today at 201-939-8601 to set up a free consultation and to learn how we can make your course the talk of every golfer.

 – Dan Dedeian, Marketing Associates