Monthly Archives: May 2011

Street Teaming – Directly Reaching the Public Eye

What do you do when you’re looking for a good place to eat, a new vacation spot, or even a new doctor? You ask around of course. Positive word-of-mouth is the most effective advertisement for any business – and sending … Continue reading

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Email Campaigns – Set Your Goals

Set a goal for each of your email campaigns. What do you want your messages to do? Do you want direct sales? Do you want to just keep your name in front of your customers? Plan your copy and photos … Continue reading

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Capturing Your Customers’ Email Address: A Top Priority

You know what they say, “the best business is repeat business!” So, in this new era of digital communication, what’s the most viable and cost-effective tool for staying in touch with your current customer base? If you said Email, you’d … Continue reading

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Ask the Pros – Postcard & Direct Mail Sizes

OK, so you’re needing a direct mail post card campaign. Do you know what size the card needs to be? How much room to leave for the indicia (and what the HECK is an indicia)?? Where can you get a … Continue reading

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We’re Once Again Managing Sports Broadcasting Camp

Positive Impact Partners proudly manages the Bruce Beck and Ian Eagle Sports Broadcasting Camp presented by MSG Varsity, celebrating it’s tenth anniversary. Beck and Eagle have been mainstays in tri-state area sports journalism and are recognized as some of the … Continue reading

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Another Successful TOTAL Event Planned by Positive Impact Partners

Positive Impact Partners knows the economy is still struggling, however many businesses across the country are still finding ways to give back to the community. A classic example would be the ALS Greater NY Chapter’s event this past Sunday, which … Continue reading

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Tips for Planning Your Logo

Lego your logo!  The tendency when creating a logo is to try to do too much with it. Yes, your image is important, but no company ever achieved success based solely on their logo. A single symbol is always best. … Continue reading

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A primary focus of Positive Impact Partners involves managing events from start to finish. Companies, teams and organizations rely on us to help build and strengthen their brand and to gain maximum exposure from the public. Before the execution of … Continue reading

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Event/Sports Apparel – Go for Quality

The school pennant hanging on your wall–the NCAA sweatshirt in your closet–the stuffed animal on your desk–the T-shirt you got at that walk-for-a-cure. What do they have in common? Apparel, marked with the logo of a brand or team, is … Continue reading

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Correct Typography is Essential to Make a Good Impression

Back in the mid-80s, the practice of putting two spaces after a period (between sentences) in written copy and letters was eliminated. With the application of word processors and computers, a little extra space is automatically applied by the software … Continue reading

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