Monthly Archives: June 2011

We Help Charities Succeed!

One of the benefits of being in the Marketing and Event Management field is the opportunity to help some great causes and non-profit organizations. We have worked with many unique and exceptional non-profit organizations – ranging from the ALS Association … Continue reading

Posted in Event Teams/Street Teams, Events, Marketing, Promotion, Social Media Marketing | 1 Comment

Cable Television Spots Help Local Businesses

The average person has so many channels to watch from their local cable company or satellite provider, that it has divided the audience into many, many small pieces. That might seem like a challenge, but Positive Impact Partners believes that … Continue reading

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We’re Managing Sports Broadcasting Camp

Positive Impact Partners proudly manages the Bruce Beck and Ian Eagle Sports Broadcasting Camp presented by MSG Varsity, this year celebrating its tenth anniversary! Beck and Eagle have been mainstays in tri-state area sports journalism, and are some of the … Continue reading

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From an Intern’s Perspective . . .

At Positive Impact Partners, we have a Marketing Associate Program that allows college students to learn what it takes to make it in this competitive business. They are studying at schools across the country, and each of them brings something … Continue reading

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Colors in Company Identity

You’re starting a marketing campaign for your company, school or organization. To date, you’ve had nothing but a few letters going out – no logo, branding or company colors. What colors should you choose? What colors will make a viewer … Continue reading

Posted in Branding, Design, Marketing | Tagged , | Leave a comment

“Cold Tweeting” – Find New Customers Quickly!

A growing number of local business owners use Twitter to advertise their products or services.  Here’s how it usually works:1) open an account, 2) Tweet like MAD! And 3), HOPE that eventually, some of your followers become your customers. There’s … Continue reading

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Rising Prices for Licensed Merchandise

We are truly living in a smaller world. And that means that worldwide events continue to have an effect on how we are living in the United States. Adverse weather conditions in China, Japan and a number of different countries … Continue reading

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New Web Domains Will Change Internet

A meeting next week in Singapore will have a major effect on the Internet and small businesses will want to watch it closely – or at the least have the right people to provide the important information. On June 20, … Continue reading

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Summer is Opportunity Time!

Most company owners or directors will slack off on their marketing efforts during summer. In fact, according to my research, 90% of business owners simply cease doing any marketing during summer. BIG MISTAKE! Since 90% of your competitors are lazy … Continue reading

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TV Advertisting is Affordable!

Do you think TV ads are too expensive? Look into local cable advertisting. In the Nielsen Company’s 2010 report, “State of the Media: TV Usage Trends,” they observed that the average American watches 143 hours of television per month, or … Continue reading

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