Monthly Archives: June 2012

SEO and Your Need to Know

When you want to find out certain information through the internet where do you go? Google? Bing? Yahoo!? Whichever search engine you prefer, the same rules usually apply. Pages and pages of results will be located for you – and … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Summer = Exposure!

The heat is finally here! Summer is underway and we were greeted this year with a heat wave. But don’t let the heat keep you out of the summer fun. Take a day from your busy life and get outdoors. … Continue reading

Posted in Advertising | Tagged , , , | Leave a comment

The Role of Brand in the Nonprofit Sector

Many non-profits use their brands primarily as a fundraising tool, but an increasing number are developing a broader and more strategic approach by using their brands to create greater social impact. Non-profit brands are visible everywhere. Amnesty International, Habitat for … Continue reading

Posted in Branding, Marketing, Merchandise, Promotion, Social Media Marketing | Tagged , , , | Leave a comment

Gaping While Driving?

Texting while driving may not be lawful, but gaping at billboards is still in style. Here’s a photo of a recent billboard we made for Jag Physical Therapy, which is up and grabbing attention on Route 10 in Livingston NJ. … Continue reading

Posted in Advertising, Promotion | Tagged , , , | Leave a comment

School is Just Beginning for Staff

Students may soon be letting out for summer, but the search for new schools for this fall’s students is in full swing. A common misconception is that since schools provide a necessity, there is no need to market the school. … Continue reading

Posted in Advertising, Marketing, Promotion | Tagged , , , | Leave a comment

Get Fans in the Stands

Social media sites like Facebook and Twitter are helping to fill empty seats at sporting events.  The teams and organizations attract fans by having them voluntarily join their Facebook page or to follow them on Twitter. This allows the promoters … Continue reading

Posted in Promotion, Social Media Marketing, Sports, Tickets | Tagged , , , , , | Leave a comment


I’ll bet that got your attention. “Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free “cool stuff,” free software programs … Continue reading

Posted in Advertising, Promotion | Tagged , , , | Leave a comment

We’re Taking YOU to the Streets!

In business as well as in everyday life, making a positive impression is key. Providing a good product, service or cause is very important – but you have to make the consumer like you FIRST to 1.), bring them in … Continue reading

Posted in Advertising, Event Teams/Street Teams | Tagged , | Leave a comment

Apple’s WWDC in June

It is becoming harder and harder to find a company to idealize in recent years. However, Apple has managed to display what a company can strive to become. More MACs than PCs have been sold in the past year, the … Continue reading

Posted in Social Media Marketing | Tagged , | Leave a comment

Building a Web Site: Difficult Yet Necessary

Making your business successful seems like a simple equation: hard work plus a good product or service equals profit and growth. Though hard work is still needed for success, there is another critical element that now must be incorporated: a … Continue reading

Posted in Advertising, Marketing, Web Sites/Websites | Tagged | Leave a comment