Monthly Archives: July 2012

Back to School, Back to Business!

Posted on July 31, 2012 by pipartners

The Labor Day rush and back–to-school frenzy are closer than you think! Those cook-outs and final trips to the beach are approaching quickly! Whether you are entering your last year of grad school or your little ones are taking their … Continue reading →

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Social Media Olympics!

Posted on July 30, 2012 by pipartners

Fans will be more connected to Olympic athletes this year more than any other year in history. The reason being: Twitter. The popular social media network will host a hub where fans, athletes, and NBC television personalities can post messages … Continue reading →

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Why You Should Outsource Your Internet Marketing

Posted on July 27, 2012 by pipartners

Internet Marketing is essential in today’s business world. Deciding whether to outsource your Internet Marketing is a question many companies face. You may think it is not necessary – or too costly to do so. However this isn’t the case … Continue reading →

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Are You Yellow?

Posted on July 27, 2012 by pipartners

If you are over 21, you might remember the Yellow Pages books that would show up at your doorstep every February. When’s the last time you received one? Well, your answer will probably be “Gee, it’s been years!” That’s because … Continue reading →

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7 Steps to a Successful Fundraising Event

Posted on July 26, 2012 by pipartners

There are a variety of factors that go into running a successful fundraising event. Depending on how well they are executed will determine if you reach your goals or not. Before hiring your event execution firm, be prepared by doing … Continue reading →

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Let the Marketing Games Begin!

Posted on July 25, 2012 by pipartners

The Olympics are right around the corner and everyone is talking about it! No matter what the sport – everyone is prepping up to support their favorite team. Businesses are already taking advantage of this event by advertising their support … Continue reading →

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White Space – Part 4 (last)

Posted on July 25, 2012 by pipartners

What other reasons are there for using white space? The correct use of white space also gives off an elegant, professional appearance. Think about it. Do notice that high-end, expensive products use massive amounts of white space? That’s because advertisers … Continue reading →

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White Space – Part 3

Posted on July 23, 2012 by pipartners

White space keeps your readers engaged. We all get annoyed with long passages of text. White space brings balance and ease, giving readers a chance to relax and take in what YOU want them to see. In addition, white space … Continue reading →

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White Space – Part 2

Posted on July 19, 2012 by pipartners

What does white space do? It directs the viewer’s eyes. It makes the viewer focus on what YOU want them to see. White space is the road map that guides the viewer through your ad, letter or web site. White … Continue reading →

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White Space – Part 1

Posted on July 17, 2012 by pipartners

What is white space? It’s the unused space between text and graphic elements within a composition. Don’t be fooled by the word “unused.” We sometimes associate “unused” with “wasted.” Not so. White space is strategically-placed open area around items which … Continue reading →

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