Monthly Archives: December 2012

Five Things NOT TO DO When E-Marketing

Posted on December 27, 2012 by

One thing everyone dislikes is a ‘bait-and-switch” tactic in electronic communications. I’m sure we’ve all gotten SPAM emails that have one subject line but produce a totally different message. Or no message at all. Here are five tips to eliminate … Continue reading →

Posted in Copywriting, E-marketing, Marketing | Tagged , , , | Leave a comment

Are Brochures Still Relevant in Marketing Today?

Posted on December 24, 2012 by

Yes, brochures are still a viable and extremely effective promotional tool. The secret of their success lies in the fact that they combine information a visual impression. Whether your brochure is a printed piece or a ‘soft’ copy like a … Continue reading →

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QR Codes – All Dressed Up!

Posted on December 19, 2012 by

You’ve probably noticed QR (quick response) codes appearing more and more on the printed materials and direct mail you receive. These codes are made for cell phone or scanner usage. You can use a downloaded application on your “smart phone” … Continue reading →

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Happy Holidays!

Posted on December 18, 2012 by

Before the holidays get by us … we wish you a happy holiday season and a prosperous new year!

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Put On Those Pounds!

Posted on December 17, 2012 by

Have you ever wondered why paper is rated by pounds? Or what is the difference between 80# stock and 100# stock? It’s tension. How may pounds of tension will the paper withstand. The thicker the paper, of course, the more … Continue reading →

Posted in Design, Printing | Tagged | Leave a comment

To Join the Gang or Not to Join

Posted on December 13, 2012 by

Have you ever wondered how those online printing companies can offer such low prices? It’s called “ganging.” These companies have huge room-size print machines that can take paper a room wide. What they do is put your job, plus jobs … Continue reading →

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Where Do Your Donations Come From?

Posted on December 11, 2012 by

Did you know that users of Gmail, Safari and Mac OS averaged more per donation than users of their technology counterparts? Based on the analysis of more than 320,000 donations across 165,000 users, the largest average gifts are sent by … Continue reading →

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