A press release is a written statement to the media. They can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. They are a fundamental tool of PR work, but they require a certain format in order to be considered by the media.
Release yourself from trying to write, format and mail all your press releases. That’s what we do at PIP. We can not only write a great release but get them to the right media, in the right format, and get attention for your company or organization.
Phone us any time for a free consultation on a PR campaign today! 201-939-8601.