Smart companies will get prepared 3 months in advance for their trade show presentations. Six weeks prior you should send a ‘save the date’ postcard, listing where, when and booth location. Three weeks prior an email should go out to the same folks. Most companies fail to capitalize on this.
When designing brochures, sell sheets and pre-event mailers your materials should coordinate with your booth look and colors, branding, etc. If there is a new product offering this is a good way to announce it or give a teaser. If your materials all look different, it can confuse your customers and leave them with an uneasy or unsure feeling about your brand and your company.
Did you get a list of attendees from the show presenters? Have you incorporated that list into your mailers and email announcements? Have you planned your large-format graphics?
If you are getting ready to do a trade show, call us for a free consultation on your graphic design needs. We can coordinate all your handouts, emails, mailers and large format graphics for your booth! 201-939-8601.