Category Archives: Branding

Branding, stationery, signage, etc.

Is Your Business Card a Wow-er?

Posted on August 5, 2013 by

Besides your business card being your mini-billboard, does your card bring about a second look? Do folks immediately ‘get’ what your business is about? Do they smile widely when glancing at your card, or grab it for a better examination? … Continue reading →

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Are You Prepared for Your Trade Show?

Posted on July 3, 2013 by

Smart companies will get prepared 3 months in advance for their trade show presentations. Six weeks prior you should send a ‘save the date’ postcard, listing where, when and booth location. Three weeks prior an email should go out to … Continue reading →

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How ‘Green’ is Your Future?

Posted on May 30, 2013 by

Many companies and organizations today are working Ecology into their offerings. “Green” is hot – people who are ecologically conscious will purchase a ‘green’ product, attend a ‘green’ event, or be more willing to work with a ‘green’ organization over … Continue reading →

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QR Your Future

Posted on March 28, 2013 by

QR Codes have become an increasing trend and you see them everywhere – from flyers to billboards to ads. QR Codes can be created to lead Palm or Pad users to any place on the web you desire. Typically used … Continue reading →

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How Non-Profits Began

Posted on January 9, 2013 by

Did you know that until 1775 there were no official non-profit organizations in America? In the 1600s charity began at home as well as within communities and neighborhoods. Until The (American) Revolution, communities relied on the local churches to provide … Continue reading →

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Standing Out in the Crowd of Non-Profit Orgs

Posted on January 7, 2013 by

Today, there are approximately 950,000 non-profit organizations in the United States, many with competing causes. So it is more important than ever for them to establish strong brands in order to break through the clutter, attract contemporary donors and be … Continue reading →

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QR Codes – All Dressed Up!

Posted on December 19, 2012 by

You’ve probably noticed QR (quick response) codes appearing more and more on the printed materials and direct mail you receive. These codes are made for cell phone or scanner usage. You can use a downloaded application on your “smart phone” … Continue reading →

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The Role of Brand in the Nonprofit Sector

Posted on June 20, 2012 by

Many non-profits use their brands primarily as a fundraising tool, but an increasing number are developing a broader and more strategic approach by using their brands to create greater social impact. Non-profit brands are visible everywhere. Amnesty International, Habitat for … Continue reading →

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Build Your Brand

Posted on May 23, 2012 by

Starting a business does not necessarily mean that you have created a solid brand. A brand speaks to recognition. If you have successfully accomplished branding, someone will see your company name, logo, or tag line and automatically associate it with … Continue reading →

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FILM AT 11 …

Posted on March 20, 2012 by

One of our clients, Bruce Beck and Ian Eagle, are running their 11th Annual Sportscaster Camp this July 9-13. If you know of any young people, ages 13 or more, who have designs on a career in sportscasting, you may … Continue reading →

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