Category Archives: Branding

Branding, stationery, signage, etc.

Is Your Business Card a Wow-er?

Besides your business card being your mini-billboard, does your card bring about a second look? Do folks immediately ‘get’ what your business is about? Do they smile widely when glancing at your card, or grab it for a better examination? … Continue reading

Posted in Branding, Design, Marketing | Tagged , , | Leave a comment

Are You Prepared for Your Trade Show?

Smart companies will get prepared 3 months in advance for their trade show presentations. Six weeks prior you should send a ‘save the date’ postcard, listing where, when and booth location. Three weeks prior an email should go out to … Continue reading

Posted in Branding, Brochures, Design, Events | Tagged , | Leave a comment

How ‘Green’ is Your Future?

Many companies and organizations today are working Ecology into their offerings. “Green” is hot – people who are ecologically conscious will purchase a ‘green’ product, attend a ‘green’ event, or be more willing to work with a ‘green’ organization over … Continue reading

Posted in Advertising, Branding, Marketing, Non-Profit Marketing, Online Marketing, Printing, Promotion | Tagged , , , | Leave a comment

QR Your Future

QR Codes have become an increasing trend and you see them everywhere – from flyers to billboards to ads. QR Codes can be created to lead Palm or Pad users to any place on the web you desire. Typically used … Continue reading

Posted in Advertising, Branding, E-marketing, Marketing, Merchandise, Non-Profit Marketing, QR Codes | Tagged , | Leave a comment

How Non-Profits Began

Did you know that until 1775 there were no official non-profit organizations in America? In the 1600s charity began at home as well as within communities and neighborhoods. Until The (American) Revolution, communities relied on the local churches to provide … Continue reading

Posted in Branding, Non-Profit Marketing, Printing | Tagged , , | Leave a comment

Standing Out in the Crowd of Non-Profit Orgs

Today, there are approximately 950,000 non-profit organizations in the United States, many with competing causes. So it is more important than ever for them to establish strong brands in order to break through the clutter, attract contemporary donors and be … Continue reading

Posted in Branding, Marketing, Non-Profit Marketing | Tagged | Leave a comment

QR Codes – All Dressed Up!

You’ve probably noticed QR (quick response) codes appearing more and more on the printed materials and direct mail you receive. These codes are made for cell phone or scanner usage. You can use a downloaded application on your “smart phone” … Continue reading

Posted in Branding, QR Codes | Tagged , , | Leave a comment

The Role of Brand in the Nonprofit Sector

Many non-profits use their brands primarily as a fundraising tool, but an increasing number are developing a broader and more strategic approach by using their brands to create greater social impact. Non-profit brands are visible everywhere. Amnesty International, Habitat for … Continue reading

Posted in Branding, Marketing, Merchandise, Promotion, Social Media Marketing | Tagged , , , | Leave a comment

Build Your Brand

Starting a business does not necessarily mean that you have created a solid brand. A brand speaks to recognition. If you have successfully accomplished branding, someone will see your company name, logo, or tag line and automatically associate it with … Continue reading

Posted in Branding | Tagged , | 2 Comments

FILM AT 11 …

One of our clients, Bruce Beck and Ian Eagle, are running their 11th Annual Sportscaster Camp this July 9-13. If you know of any young people, ages 13 or more, who have designs on a career in sportscasting, you may … Continue reading

Posted in Branding, Design, Events, Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment