Category Archives: E-marketing

Prove to Me I Should Blog!

Why Do I Need to Blog? Companies, organizations or establishments that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic. • 61% of consumers have made a purchase based on a blog … Continue reading

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Why blog?

A blog is a simple, easy-to-use platform for sharing information of any kind. It opens a direct channel of communication to reach the whole world. Anyone and everyone can start a blog and write about any topic you love – … Continue reading

Posted in Content Marketing, E-marketing, Internet Marketing, Marketing, Online Marketing | Tagged , , , | 2 Comments

Which SM Network Should I Use?

Most experts say you should join every major social network. Why? Well, while one may dominate now, it may not last forever (i.e. Friendster, MySpace, Posterous).  For instance, Pinterest has surpassed Facebook in referring traffic per user … about 80% … Continue reading

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Email Drives 16 times More Traffic than SMM!

Although social media referral traffic is strong, Email is still the top traffic producer. How many times do you check your email per week? 7 times? 14 times? 21 times? So, you’re in your email account at least once a … Continue reading

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Who, What, When, Where, Why … and … How?

The talents and technologies required to put together a good email blast may or may not be part of your education up until today. What most folks don’t consider when starting an email campaign is: WHY am I sending this email? … Continue reading

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Clutter is Not Better!

When thinking about the elements you want to place into your marketing pieces, be it on the web or in print, think minimal. Cluttered brochures and web sites are a turnoff to your audience. They don’t want to take the … Continue reading

Posted in Brochures, Design, Direct Mail, E-marketing, Online Marketing, Social Media Marketing | Tagged , | 2 Comments

Don’t leave your important, income-generating work to amateurs.

A non-working design fails, no matter how pretty. No matter how visually appealing your web site or brochure is, if there are spelling or grammar errors, you will be deemed inept by the reader! Mistakes happen, of course, even with … Continue reading

Posted in Advertising, Brochures, Copywriting, Direct Mail, E-marketing, Marketing, Press Releases, Promotion, Public Relations, Social Media Marketing, Web Sites/Websites | Tagged | 2 Comments

Email Marketing: Etiquette is Key

When creating an email marketing campaign, it is important to stick to some key etiquette guidelines: Stay away from spamming. Don’t send mail to people you don’t know, or who haven’t requested it. Their email service will filter out emails … Continue reading

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QR Your Future

QR Codes have become an increasing trend and you see them everywhere – from flyers to billboards to ads. QR Codes can be created to lead Palm or Pad users to any place on the web you desire. Typically used … Continue reading

Posted in Advertising, Branding, E-marketing, Marketing, Merchandise, Non-Profit Marketing, QR Codes | Tagged , | Leave a comment

Ol’ MacDonald had a Plan … I.E.E.O.

The layout and design of your newsletter, print or electronic must be visually engaging, but the information you deliver is equally important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making, and lowers the … Continue reading

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