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Category Archives: Online Marketing
Why blog?
A blog is a simple, easy-to-use platform for sharing information of any kind. It opens a direct channel of communication to reach the whole world. Anyone and everyone can start a blog and write about any topic you love – … Continue reading
YouTube is for You Too!
YouTube, once only a video sharing platform, has now become the most popular place folks go to as a search engine! Yes, as a search engine! People search YouTube for all types of services, local businesses and information. YouTube videos … Continue reading
Clutter is Not Better!
When thinking about the elements you want to place into your marketing pieces, be it on the web or in print, think minimal. Cluttered brochures and web sites are a turnoff to your audience. They don’t want to take the … Continue reading
What is Your Restaurant Web Site Doing to Feed It’s Visitors?
Restaurant web sites are notoriously the worst to navigate. Contact information is hard to find, if it’s there at all, the text and images rarely paint a true vision of the establishment, and where’s the menu? Most restaurants have unsuccessfully … Continue reading
How ‘Green’ is Your Future?
Many companies and organizations today are working Ecology into their offerings. “Green” is hot – people who are ecologically conscious will purchase a ‘green’ product, attend a ‘green’ event, or be more willing to work with a ‘green’ organization over … Continue reading
Do YouTube?
Does your company have a YouTube.com channel? If not, it is something to be considered. Sharing video content on YouTube is a great way to connect with current customers, attract new customers, and increase your exposure on the Internet. Some … Continue reading
Posted in Marketing, Online Marketing
Tagged Positive Impact Partners, Video Production, Youtube Marketing
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Ol’ MacDonald had a Plan … I.E.E.O.
The layout and design of your newsletter, print or electronic must be visually engaging, but the information you deliver is equally important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making, and lowers the … Continue reading
Posted in Copywriting, E-marketing, Marketing, Online Marketing, Promotion
Tagged email campaigns, Newsletters, Positive Impact Partners
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Where Do Your Donations Come From?
Did you know that users of Gmail, Safari and Mac OS averaged more per donation than users of their technology counterparts? Based on the analysis of more than 320,000 donations across 165,000 users, the largest average gifts are sent by … Continue reading
New Business, New Look!
You want to make sure your product is branded with the right kind of “pizzazz” that sparks the interest of perspective clients. Your “clicking appeal” is vital to ensure that your Internet investments are not wasted. Give them a reason … Continue reading
Are You Using Freemiums?
Do you think the Internet creators were the first to invent “Freemium” offers? Food companies have been using the “Freemium” approach way before the Internet ever existed. They love giving people a small taste for free, because once you try … Continue reading
Posted in Advertising, Marketing, Online Marketing, Promotion
Tagged Freemiums, Marketing, Positive Impact Partners, Promotions
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