Category Archives: Online Marketing

Why blog?

Posted on December 10, 2013 by

A blog is a simple, easy-to-use platform for sharing information of any kind. It opens a direct channel of communication to reach the whole world. Anyone and everyone can start a blog and write about any topic you love – … Continue reading →

Posted in Content Marketing, E-marketing, Internet Marketing, Marketing, Online Marketing | Tagged , , , | 2 Comments

YouTube is for You Too!

Posted on October 29, 2013 by

YouTube, once only a video sharing platform, has now become the most popular place folks go to as a search engine! Yes, as a search engine! People search YouTube for all types of services, local businesses and information. YouTube videos … Continue reading →

Posted in Internet Referrals, Online Marketing, Social Media Marketing, Video Marketing, YouTube Marketing | Tagged , , , , | Leave a comment

Clutter is Not Better!

Posted on September 10, 2013 by

When thinking about the elements you want to place into your marketing pieces, be it on the web or in print, think minimal. Cluttered brochures and web sites are a turnoff to your audience. They don’t want to take the … Continue reading →

Posted in Brochures, Design, Direct Mail, E-marketing, Online Marketing, Social Media Marketing | Tagged , | 2 Comments

What is Your Restaurant Web Site Doing to Feed It’s Visitors?

Posted on July 15, 2013 by

Restaurant web sites are notoriously the worst to navigate. Contact information is hard to find, if it’s there at all, the text and images rarely paint a true vision of the establishment, and where’s the menu? Most restaurants have unsuccessfully … Continue reading →

Posted in Design, Online Marketing, Web Sites/Websites | Tagged , , | Leave a comment

How ‘Green’ is Your Future?

Posted on May 30, 2013 by

Many companies and organizations today are working Ecology into their offerings. “Green” is hot – people who are ecologically conscious will purchase a ‘green’ product, attend a ‘green’ event, or be more willing to work with a ‘green’ organization over … Continue reading →

Posted in Advertising, Branding, Marketing, Non-Profit Marketing, Online Marketing, Printing, Promotion | Tagged , , , | Leave a comment

Do YouTube?

Posted on May 21, 2013 by

Does your company have a YouTube.com channel? If not, it is something to be considered. Sharing video content on YouTube is a great way to connect with current customers, attract new customers, and increase your exposure on the Internet. Some … Continue reading →

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Ol’ MacDonald had a Plan … I.E.E.O.

Posted on February 27, 2013 by

The layout and design of your newsletter, print or electronic must be visually engaging, but the information you deliver is equally important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making, and lowers the … Continue reading →

Posted in Copywriting, E-marketing, Marketing, Online Marketing, Promotion | Tagged , , | Leave a comment

Where Do Your Donations Come From?

Posted on December 11, 2012 by

Did you know that users of Gmail, Safari and Mac OS averaged more per donation than users of their technology counterparts? Based on the analysis of more than 320,000 donations across 165,000 users, the largest average gifts are sent by … Continue reading →

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New Business, New Look!

Posted on August 14, 2012 by

You want to make sure your product is branded with the right kind of “pizzazz” that sparks the interest of perspective clients. Your “clicking appeal” is vital to ensure that your Internet investments are not wasted. Give them a reason … Continue reading →

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Are You Using Freemiums?

Posted on August 7, 2012 by

Do  you think the Internet creators were the first to invent “Freemium” offers? Food companies have been using the “Freemium” approach way before the Internet ever existed. They love giving people a small taste for free, because once you try … Continue reading →

Posted in Advertising, Marketing, Online Marketing, Promotion | Tagged , , , | Leave a comment