Tag Archives: branding

Is Your Business Card a Wow-er?

Besides your business card being your mini-billboard, does your card bring about a second look? Do folks immediately ‘get’ what your business is about? Do they smile widely when glancing at your card, or grab it for a better examination? … Continue reading

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Are You Prepared for Your Trade Show?

Smart companies will get prepared 3 months in advance for their trade show presentations. Six weeks prior you should send a ‘save the date’ postcard, listing where, when and booth location. Three weeks prior an email should go out to … Continue reading

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How Non-Profits Began

Did you know that until 1775 there were no official non-profit organizations in America? In the 1600s charity began at home as well as within communities and neighborhoods. Until The (American) Revolution, communities relied on the local churches to provide … Continue reading

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The Role of Brand in the Nonprofit Sector

Many non-profits use their brands primarily as a fundraising tool, but an increasing number are developing a broader and more strategic approach by using their brands to create greater social impact. Non-profit brands are visible everywhere. Amnesty International, Habitat for … Continue reading

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Build Your Brand

Starting a business does not necessarily mean that you have created a solid brand. A brand speaks to recognition. If you have successfully accomplished branding, someone will see your company name, logo, or tag line and automatically associate it with … Continue reading

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FILM AT 11 …

One of our clients, Bruce Beck and Ian Eagle, are running their 11th Annual Sportscaster Camp this July 9-13. If you know of any young people, ages 13 or more, who have designs on a career in sportscasting, you may … Continue reading

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Eye-Popping News

According to aboutcataractsurgery.com, “Ophthalmologists – Eye Surgeons – who are Cataract Surgeons report that Cataracts have become an increasingly common cause of decreased vision as our population ages and lives longer. In fact eye Cataracts are the leading cause of … Continue reading

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