Tag Archives: copy writing

Why blog?

A blog is a simple, easy-to-use platform for sharing information of any kind. It opens a direct channel of communication to reach the whole world. Anyone and everyone can start a blog and write about any topic you love – … Continue reading

Posted in Content Marketing, E-marketing, Internet Marketing, Marketing, Online Marketing | Tagged , , , | 2 Comments

Email Marketing – Always Write for Each Audience

Here is where most companies miss the mark: they assume all their E-news subscribers will be interested in all kinds of news. Realistically, your subscribers are subscribing to your E-news because there’s something for them to glean in there. Some … Continue reading

Posted in Copywriting, Design, E-marketing, Promotion | Tagged , , | Leave a comment

Five Things NOT TO DO When E-Marketing

One thing everyone dislikes is a ‘bait-and-switch” tactic in electronic communications. I’m sure we’ve all gotten SPAM emails that have one subject line but produce a totally different message. Or no message at all. Here are five tips to eliminate … Continue reading

Posted in Copywriting, E-marketing, Marketing | Tagged , , , | Leave a comment

A New Year – A New Approach

If you are compiling your New Year’s resolutions right now, make ‘getting more customers’ is one entry on the list! January is a month when optimism reigns, so take advantage of that enthusiasm and develop a plan to reach more … Continue reading

Posted in Advertising, Design, Events, Marketing, Promotion, Uncategorized, Web Sites/Websites | Tagged , , , , , , , , , , , , | 2 Comments

Correct Typography is Essential to Make a Good Impression

Back in the mid-80s, the practice of putting two spaces after a period (between sentences) in written copy and letters was eliminated. With the application of word processors and computers, a little extra space is automatically applied by the software … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment