Tag Archives: email campaigns

Email Drives 16 times More Traffic than SMM!

Although social media referral traffic is strong, Email is still the top traffic producer. How many times do you check your email per week? 7 times? 14 times? 21 times? So, you’re in your email account at least once a … Continue reading

Posted in E-marketing | Tagged , , | Leave a comment

Who, What, When, Where, Why … and … How?

The talents and technologies required to put together a good email blast may or may not be part of your education up until today. What most folks don’t consider when starting an email campaign is: WHY am I sending this email? … Continue reading

Posted in E-marketing, Marketing, Promotion | Tagged , , , , | Leave a comment

Don’t “Fall” Down!

OK, so your Summer ad and marketing campaigns have been locked and loaded and are ready for placement throughout the season. July is the month for planning your fall program! You may think that Labor Day is 3 months away, … Continue reading

Posted in Advertising, Design, Marketing, Promotion | Tagged , , , , , , | Leave a comment

Ol’ MacDonald had a Plan … I.E.E.O.

The layout and design of your newsletter, print or electronic must be visually engaging, but the information you deliver is equally important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making, and lowers the … Continue reading

Posted in Copywriting, E-marketing, Marketing, Online Marketing, Promotion | Tagged , , | Leave a comment

Email Marketing – Always Write for Each Audience

Here is where most companies miss the mark: they assume all their E-news subscribers will be interested in all kinds of news. Realistically, your subscribers are subscribing to your E-news because there’s something for them to glean in there. Some … Continue reading

Posted in Copywriting, Design, E-marketing, Promotion | Tagged , , | Leave a comment

Don’t Email Without a Strategy

Make sure you know when and why you are emailing your customers. Don’t send out an email to send out an email. Set up a calendar and pick out some themes for the first part of the year. Stick with … Continue reading

Posted in E-marketing | Tagged , | Leave a comment

Five Things NOT TO DO When E-Marketing

One thing everyone dislikes is a ‘bait-and-switch” tactic in electronic communications. I’m sure we’ve all gotten SPAM emails that have one subject line but produce a totally different message. Or no message at all. Here are five tips to eliminate … Continue reading

Posted in Copywriting, E-marketing, Marketing | Tagged , , , | Leave a comment

Where Do Your Donations Come From?

Did you know that users of Gmail, Safari and Mac OS averaged more per donation than users of their technology counterparts? Based on the analysis of more than 320,000 donations across 165,000 users, the largest average gifts are sent by … Continue reading

Posted in Marketing, Online Marketing, Social Media Marketing | Tagged , , , | Leave a comment

Sandy wasn’t Dandy

Well Hurricane Sandy has come and gone. We hope you have not been negatively affected, but if you’ve had damage to any of your marketing materials, or need ads designed to let your customers know you are still in business, … Continue reading

Posted in Marketing, Promotion | Tagged , , , , , , , | Leave a comment

Keep Customers Engaged Over the Summer

Summertime can challenge the effectiveness of your marketing efforts. With vacations, outdoor events, and school closed, customer buying habits change and attention spans shorten. People use mobile devices more to check email in the summer months and are slower to … Continue reading

Posted in Advertising, Marketing, Promotion, Social Media Marketing | Tagged , , , , , , , | Leave a comment