Tag Archives: pump up your marketing

Which SM Network Should I Use?

Most experts say you should join every major social network. Why? Well, while one may dominate now, it may not last forever (i.e. Friendster, MySpace, Posterous).  For instance, Pinterest has surpassed Facebook in referring traffic per user … about 80% … Continue reading

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Who, What, When, Where, Why … and … How?

The talents and technologies required to put together a good email blast may or may not be part of your education up until today. What most folks don’t consider when starting an email campaign is: WHY am I sending this email? … Continue reading

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Optimize Your Social Media Reach!

All marketers know that a social media presence is becoming more and more crucial for any business to promote their brand and get a message out to its customers. But did you know that the social media platforms that you … Continue reading

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Don’t “Fall” Down!

OK, so your Summer ad and marketing campaigns have been locked and loaded and are ready for placement throughout the season. July is the month for planning your fall program! You may think that Labor Day is 3 months away, … Continue reading

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How ‘Green’ is Your Future?

Many companies and organizations today are working Ecology into their offerings. “Green” is hot – people who are ecologically conscious will purchase a ‘green’ product, attend a ‘green’ event, or be more willing to work with a ‘green’ organization over … Continue reading

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New Options in Facebook!

It’s been well over a year since Facebook rolled out Timeline in February 2012 and therehave been quite a few updates to the rules since then. The latest being Facebook’s new cover photo guidelines – which for all effective purposes have … Continue reading

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White Space – Part 4 (last)

What other reasons are there for using white space? The correct use of white space also gives off an elegant, professional appearance. Think about it. Do notice that high-end, expensive products use massive amounts of white space? That’s because advertisers … Continue reading

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White Space – Part 3

White space keeps your readers engaged. We all get annoyed with long passages of text. White space brings balance and ease, giving readers a chance to relax and take in what YOU want them to see. In addition, white space … Continue reading

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School is Just Beginning for Staff

Students may soon be letting out for summer, but the search for new schools for this fall’s students is in full swing. A common misconception is that since schools provide a necessity, there is no need to market the school. … Continue reading

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Don’t Drop Your Facebook Advertising!

You may have heard General Motors has decided to end their paid advertising campaign with Facebook after deciding the advertisements have not made the impact they expected. Due to the enormous size of GM, this result could be true. But … Continue reading

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